The YatW is a strategic full service marketing and integrated communication company.
Its focus is to continually find creative and innovative strategies to implement businesses through brand and marketing management and engagement.
Creates and produces above - below the line campaigns for national and international clients managing a multidisciplinary team and numerous outside resources.
Analysis and marketing strategies, action plan and road map, concept development, creative and copy strategy, social media and planning, delivery to increase the market share of Clients.
Knowledge of traditional and digital advertising, events, video pre/post productions, prints and media direction.
Social network management, digital communications and web solutions.
KPI analysis, budget and quality control.
The IT unit of YatW concept and produces an innovative CMS - Content Management System for designing, producing and managing internet and intranet websites (Registered S.I.A.E. YatW•CMS n. 0711-2300001579).
YatW has a holistic approach, checks all expenditures directly or indirectly related to creative communications and digital advertising.
Work ethic with passion, professionalism and judgment since 1998.

---

THE RESULT OF COMMUNICATION IS MEASURED IN THE FEEDBACK THAT YOU GET

---

Portfolio

---

 

Alberto Sordi Award
For Alberto Sordi Foundation, produced and event managed, charity promotion, press office, set and art direction “Alberto Sordi Award” show at Auditorium Parco della Musica of Rome - Sinopoli hall.
Presented by Fabrizio Frizzi and winners RICCARDO ROSSI, ALESSANDRO SIANI, LORETTA GOGGI, EMANUELA AURELI and RAOUL BOVA.
Alberto Sordi Award for Solidarity: General Tullio Del Sette Commander of Carabinieri Army and Sergio Pirozzi Mayor of Amatrice.
Video

---

Co.Ge.Di. SpA - Uliveto
New advertising campaign for Acqua Uliveto "Uliveto è l’acqua del Rugby italiano".

---

Forum delle Associazioni Familiari
Winner of the bid concept, structure, UI interface, design and development of websites.

---

MultiPartner SpA
B2B promotion M | Mobilis App for MultiPartner Virtual Data Room (Apple store - Google play).

---

MultiPartner SpA
New international corporate image and institutional advertising.

---

CoGeDi SpA
Second edition of "Corso di comunicazione giornalistica per medici - La Notizia non può attendere".

---

Alberto Sordi Award
For Alberto Sordi Foundation, produced and managed, charity promotion, press office, set and art direction “Alberto Sordi Award” show at Auditorium Parco della Musica of Rome - Sala Sinopoli.
Presented by Fabrizio Frizzi and winners PIPPO BAUDO, SERENA AUTIERI, GIORGIO PANARIELLO, MARIA ASSUNTA CIVITELLA and CATHERINE SPAAK.
Video

---

european CO•INVENTION team - Ethicon Endo-Surgery (a Johnson&Johnson company)
Registered TradeMark worldwide franchise development image campaign produced by YatW in four languages.
The light bulb in the surgeon’s hand and “together, we build your idea” are TradeMark of Ethicon Endo-Surgery and its affiliates.

---

european CO•INVENTION team - Ethicon Endo-Surgery (a Johnson&Johnson company)
Winner of the bid start up brand and image building, logo design and Dtp, corporate identity, international coordinated advertising, and Sales force promotion tools.

---

MultiPartner SpA
New advertising campaign for MultiPartner SpA co-branded with “Il Sole 24 ore” group for Assiom FOREX 2016 at Turin and XIII Annual finance 2016 at Milan.

---

MultiPartner SpA
The new spot of MultiPartner | Virtual Data Room, designed, filmed and produced by YatW communication, is one of the functional promotional tools. 
Published in 5 languages (Italian, English, Spanish, French and German) and 2 versions (2':28" - 3':22").
Spot

---

MultiPartner SpA
Marketing and communications consulting at MultiPartner Spa for creation of a national and international development plan.

---

CoGeDi SpA - Camomilla Rocchetta
Media plan, insertion concept and produced for "Camomilla Rocchetta" mineral water (CoGeDi SpA brand).

---

Alberto Sordi Award
For Alberto Sordi Foundation, produced and managed, charity promotion, press office, set and art direction “Alberto Sordi Award” show at Auditorium Parco della Musica of Rome - Sala Sinopoli.
Presented by Fabrizio Frizzi and winners CARLO CONTI, GABRIELLA PESSION, RICCARDO COCCIANTE, LUCIA VEDANI, ENRICO BRIGNANO and ROSARIO FIORELLO.
Video

---

CoGeDi SpA - Rocchetta
Winner of the bid national follow up sample campaign & advertisement for “Rocchetta Primi incontri”.
Rocchetta mineral water (CoGeDi SpA brand).

---

CoGeDi SpA - Sales Folder
CoGeDi SpA
Winner of the bid Sales force communication & trade / consumer / incentive promotion tools.
Uliveto • Rocchetta • Brio blu • Brio rossa • Thè • Camomilla • Elisir (CoGeDi SpA brands).

---

YatW•LiVe’S drones
The YatW IT unit concept and produces a system for recording and transmitting live video streaming with drones for a three-dimensional perspective from the great emotional impact (YatW•LiVe’S drones).

---

Alberto Sordi Award
For Alberto Sordi Foundation, produced and managed, charity promotion, press office, set and art direction “Alberto Sordi Award” show at Auditorium Parco della Musica of Rome - Sala Sinopoli.
Presented by Fabrizio Frizzi and winners GIUSEPPE DE GIORGI, LINO BANFI, FRANCA VALERI, PAOLA CORTELLESI and PEPPINO DI CAPRI.
Transmitting live video streaming (YatW•LiVe’S)

---

Uragme
Consumer and coordinated advertising, packaging line extension, products placement, promotion and insertion.
KeraFacile • Denthoral • Satinex • Forhans (Uragme brands).

---

Campo Marzio design
Logo and image restyling, products placement, brand and line extension.

---

Alberto Sordi Award
For Alberto Sordi Foundation, produced and managed, charity promotion, press office, set and art direction “Alberto Sordi Award” show at Auditorium Parco della Musica of Rome - Sala Sinopoli.
Presented by Fabrizio Frizzi and winners ENNIO MORRICONE, RENATO ZERO, ELENA SOFIA RICCI, FRANCESCA GIORDANO and GIGI PROIETTI.
Transmitting live video streaming (YatW•LiVe’S)

---

Concert for Alberto
Among the initiatives for celebrating the tenth anniversary of Alberto Sordi death, in collaboration with Conservatory of St. Cecilia, Roma Capitale and Zètema, YatW produces the "Concert for Alberto” show presented by Paola Saluzzi at Sala Sinopoli - Auditorium Parco della Musica of Rome.
Transmitting live video streaming (YatW•LiVe’S)

---

Tenth anniversary of Alberto Sordi death
Advertising and cross media consultant for Alberto Sordi Foundation, in collaboration with Roma Capitale and Zètema: planning and event management of tenth anniversary of Alberto Sordi death (2003-2013).

---

Alberto Sordi Foundation (Research Institute for Ageing)
Corporate and TV footage video production, art direction and post production.
Video

---

Alberto Sordi Award
For Alberto Sordi Foundation, produced and managed, charity promotion, set and art direction “Alberto Sordi Award” show at Auditorium Parco della Musica of Rome - Sala Petrassi.
Presented by Paola Saluzzi and winners CHRISTIAN DE SICA, RAFFAELLA CARRA' and GIUSEPPE FIORELLO.
Transmitting live video streaming (YatW•LiVe’S)

---

Vicariato di Roma (Ufficio Liturgico)
Institutional communication, informative advertising, charity promotion.

---

Pontificio Ateneo S. Anselmo • Pontificio Istituto Liturgico (Rome)
Video production and post production for E-learning “Corso di Liturgia per la Pastorale”.

---

Università Campus Bio-Medico di Roma & Alberto Sordi Foundation
Winner of the bid informative and TV footage video production, art direction and post production “Robotic bed Anymov”.
Video

---

Alberto Sordi Award
For Alberto Sordi Foundation, produced and managed, charity promotion, set and art direction “Alberto Sordi Award” show at Auditorium Parco della Musica of Rome - Sala Petrassi.
Presented by Paola Saluzzi and winners FABRIZIO FRIZZI, PUPI AVATI and CLAUDIO BAGLIONI.
Transmitting live video streaming (YatW•LiVe’S)

---

Vicariato di Roma (Ufficio Liturgico)
Winner of the bid concept, structure, UI interface, design and development of website.

---

YatW•CMS®
The YatW IT unit, concept and produces an innovative CMS - Content Management System for designing, developing and managing internet and intranet websites.
Registered S.I.A.E. "YatW•CMS" n.0711-2300001579

---

Università Campus Bio-Medico di Roma
Winner of the bid dissemination “SweetAge1 project” informative and TV footage video production, art direction and post production - informative advertising, website, national convention and work shop.
Video

---

Alberto Sordi Award
For Alberto Sordi Foundation, produced and managed, charity promotion, set and art direction “Alberto Sordi Award” show at Auditorium Parco della Musica of Rome - Sala Petrassi.
Presented by Paola Saluzzi and winners CARLO VERDONE, MILLY CARLUCCI and MASSIMO RANIERI.
Transmitting live video streaming (YatW•LiVe’S)

---

Provincia italiana dei Carmelitani (A.O.)
Institutional image, informative advertising, charity promotion and website.

---

Mangiami (Gdo)
International food fair for the retail trade and the food service
Concept, design, stand production and management for Mangiami at Anuga (Köln - Germany).

---

InnovationHub (a Johnson&Johnson Medical company)
Winner of the bid international follow on EMEA InnoHub campaign.

---

Alberto Sordi Award
For Alberto Sordi Foundation, produced and managed, charity promotion, set and art direction “Alberto Sordi Award” show at Teatro Argentina of Rome.
Presented by Paola Saluzzi and winners RENZO ARBORE, ENRICO MONTESANO, ENZO DE CARO and FLAVIO INSINNA.
Transmitting live video streaming (YatW•LiVe’S)

---

YatW•LiVe’S
The YatW IT unit, concept and produces "YatW•LiVe’S" a system for recording and transmitting live video streaming events, congresses, conferences, workshop and news.

---

Mangiami (Gdo)
Customer and communication strategy of Mangiami through a communication path in the short / medium term with a strategy to change the current technical market access based end throughout the sales force, in techniques integrated with each other "Push-Pull Strategies”.

dedicato ad AlbertOne - Alberto Sordi Award
For Alberto Sordi Foundation, produced and managed, charity promotion, set and art direction “Alberto Sordi Award dedicato ad AlbertOne” show at Teatro Centrale of Rome.
Presented by Paola Saluzzi and first “Alberto Sordi Award” at ANNA LONGHI, MAX TORTORA, and ALESSANDRO PREZIOSI.
Video

---

“Il Paziente numero o persona? Valori d’impresa e responsabilità sociale”
Study and implementation of the research project on communication processes in health care by analysis of persuasive communication using the criteria of corporate communication and applying the rules of BAV (Brand Asset Valuator).

---

Organon Italia (a Schering-Plough company)
Winner of the bid national reminder gynecology products “Gracial" campaign.

---

Organon Italia (a Schering-Plough company)
Winner of the bid national follow on gynecology products “Mercylon" campaign.

---

Organon Italia (a Schering-Plough company)
Winner of the bid national response fertility products “Pregnyl” campaign and placement.
Direct marketing and co-marketing campaign.

---

dedicato ad AlbertOne
For Alberto Sordi Foundation, produced and managed, charity promotion, set and art direction “dedicato ad AlbertOne” show at Teatro9 - Cinecittà Studios of Rome.
Presented by Paola Saluzzi and intervened Anna Longhi, Emi De Sica, Vincenzo Crocitti, Miranda Martino and Paola Comin.
Video

---

Università Campus Bio-Medico di Roma
Winner of the bid concept, guidebook production and practical training “Communication & Clinical Skills laboratory”.

---

Università Campus Bio-Medico di Roma
Concept and booklet production “Manuale del Tutor”.

---

Neuro Linguistic Programming ISI-CNV
Second master “Advanced practitioner NLP" for YatW staff.

---

dedicato ad AlbertOne
For Alberto Sordi Foundation, produced and managed, charity promotion, set and art direction “dedicato ad AlbertOne” show at Auditorium Parco della Musica of Rome - Sala Studio.
Presented by Paola Saluzzi and intervened Aurelia Sordi, Francesco Rutelli, Walter Veltroni, Max Tortora and Miranda Martino.
Video

---

Neuro Linguistic Programming ISI-CNV
First master “Practitioner NLP” for YatW staff.

---

ENAV
Winner of the bid financial communication and balance sheet.

---

Coop. Airport
Marketing consulting and producing start up new company image, logo restyling, national consumer, outdoor advertising and website.

---

Alberto Sordi Foundation (Research Institute for Ageing)
Image building, corporate image, institutional advertising, charity promotion, website, press kit and events management.

---

EdiPro
Brand extension, consumer advertising and sales force communication tools.

---

WWW2004 award (Il Sole 24 ore)
Winner “Premio WWW2004” (Il Sole 24 ore) concept, structure, UI interface, design and development internet event website “ArtEnergy”.

---

Shilling of Rome
Concept, structure, UI interface, design and development of website.

---

Shilling of Rome
New company image, consumer and outdoor advertising, website and promotional events management.

---

Embassy of Luxembourg (Rome)
Winner of the bid concept, structure, UI interface, design and development of website.

---

MultiPartner SpA
Start up brand image: logo design and Dtp, international coordinated and corporate advertising, website.

---

EdiPro
Company image, consumer and sales force advertising tools.

---

Mangiami (Gdo)
Market analysis & marketing strategy - new visual image, products placement, corporate and international coordinated advertising.
Me too products line extension, website and promotional events management.

---

Area marina protetta Secche di Tor Paterno (RomaNatura - Ministry of the Environment)
Winner of the bid italian Regulations AIPA/CR/32: concept, structure, UI interface, design and development of internet websites: AAA • html • flash.

---

Università Campus Bio-Medico di Roma
Concept and format production “International nursing perspectives” (international review board magazine).

---

INAIL
Concept and production Global service house organ.

---

Sofid (a Eni group companies)
Winner of the bid concept, structure, UI interface, design and development of internet / intranet websites.
Financial communication.

---

SofidSim (a Eni group companies)
Winner of the bid concept, structure, UI interface, design and development of internet / intranet websites.

---

Serleasing (a Eni group company)
Winner of the bid concept, structure, UI interface, design and development of internet / intranet websites.
Financial communication.

---

La Rotonda (Rome)
Corporate strategy, market analysis, company image, outdoor and consumer advertising, website and promotional events management.

---

COIN
Winner of the bid COIN new website developing and launched on XMAS 2000.
Web marketing activity.

---

International house (Rome & Campobasso)
Winner of the bid marketing mix, re-launch brand image, corporate advertising and national outdoor advertising.

---

Hollister Italia (Hollister Incorporated)
National re-launch obstetrics products campaign and placement.

---

Ministry of Education MIUR & Lazio Region
Winner of the bid production and dissemination of “Progetto di comunicazione ed educazione alimentare”.

---

Our God’s brother
Follow-on consumer promotion campaign “Our God’s brother” movie based on a stage play of Karol Wojtyla.

---

Our God’s brother
International movie preview at Paul VI Audience hall (Vatican City) "Our God’s brother" movie based on a stage play of Karol Wojtyla.

---

ConvaTec Italia (a Bristol Myers-Squibb company)
National convention and work shop at Roof Garden of Galleria nazionale d’arte moderna (Rome)
“L’innovazione guidata dall’esperienza”.

---

ConvaTec Italia (a Bristol Myers-Squibb company)
Winner of the bid national follow on and follow up ostomy line campaign (adults and children)
“L’innovazione guidata dall’esperienza”.

---

AIC - GIA Associazione italiana di cardiostimolazione - Gruppo italiano di aritmologia
2° Congresso nazionale di aritmologia AIC - GIA
National convention and work shop at Centro Congressi Magazzini del Cotone (Genoa).

---

AIC - GIA Associazione italiana di cardiostimolazione - Gruppo italiano di aritmologia
Image building brand and corporate image, national informative advertising.

---

   

 

---

ADVERTISING     |      BRAND      |      HEALTH CARE      |      CHARITY      |      WEB & APP      |     EVENTS      |      VIDEO LiVe'S

---